I have been perusing a bunch of sales blogs and my distinctly not sales trained mind is seeing a lot interpersonal and managerial skills. For someone with an engineering background this is the undiscovered country. So I am pleased to finally find a non-obvious engineering strategy for sales.
I have long resisted getting a Twitter account because it seems like it could easily devolve into a lot of time spent with no functional results. I do understand Twitter and several friends do have accounts but I did not yet see how it might help me. As of today I will have to seriously reconsider this policy.
The Quick Sales Tips Blog invites guest sales professionals to contribute ideas and strategies for the benefit of all blog readers. While perusing the articles one really stuck out as a certifiably good use of Twitter which almost convinces me to start using an account. This was also a case, for me, of a solution that appears entirely obvious after hearing about it.
The article recommends using notify.net through Twitter to look for keywords of people you are following that would indicate that they are ready to buy something. “We’re thinking of moving” in a tweet should raise the interest of any self-respecting real estate agent. So the trick would then be to know the appropriate keywords for your market and be the first in line to contact a potential buyer once they make any indication of being in the market. Following a lot of people would make perfect sense at that point since you would be interested in what they had to say.
So this seems like a fabulous idea and I am puzzled that I had not thought of harnessing the obvious technology to do this before. So I will now need to review notify.net and see what it would take to set this up as a test. An engineering task within a sales study is just what I needed.
